We launched our Kickstarter on 25 October 2017 and it generated some exciting interest in the media!
An Oxford university graduate spent 4 years studying heritage seeds, with a particular interest in Blue corn from Mexico. After learning how many indigenous farmers in Mexico struggle to make a living, she came up with the concept of the Jubaami bar, an energy bar made out of the blue corn. Now the business woman is working towards launching the bar early next year to create jobs, support indigenous Mexican communities and deliver a completely unique energy bar to the market.
Alexa is interviewed by local TV station That's TV, Oxfordshire.